
First generation in North Jutland
It is something of a coincidence that Morten Nielsen finds himself in North Jutland today.
- Of course, it had to do with a girl. That passed though, but my passion for North Jutland did not… and now, my entire network and all my friends are here, so I think I’ll stick around.
Morten explains, that even though he was not born in North Jutland, today he feels like a native. He is particularly fond of the North Jutland nature, the forests, the fresh air and the roaring sea – and the fresh produce, that is right outside your door.

Aalborg – a city on the move
But Morten also appreciates the culture scene in Aalborg and the city’s overall development over the last few years.
- I love what’s happening in Aalborg right now. The cultural scene is blossoming, so you no longer have to go to Copenhagen to find something out of the ordinary.
When asked to name a quality that particularly describes the people in Aalborg and North Jutland, Morten has the following comment.
- They have this peculiar way of understating, what they are saying. And it always makes me want to hear more.

Quality experiences
It is no coincidence that Morten is the man behind some of Aalborg’s most renowned restaurants. Besides hours of hard work, a special philosophy is the foundation of his success.
- Surprise is the key ingredient in my cooking. And quality. My guests should remember the experience they had and come back. Even better, if they tell their friends about it – and I want to give them something to tell.
This philosophy is the foundation of the success of Mortens Kro and has also influenced Restaurant Skovbakken in Aalborg Zoo and Friis Modern Steakhouse at Friis Shopping Center.
- At Aalborg’s new steakhouse, we embrace our roots and the simple ingredients. The beef comes from local farmers. And we have improved the fast food in our restaurant at Aalborg Zoo by using homemade bread and 100% beef in our burgers. Everything is of a higher quality, than we are used to in a restaurant like this. It has been a really interesting concept to work with.